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How To Engage Millennials On Social Media
Who is the HOT generation out there today? The generation most brands want to engage with, but few actually do?Millennials!There have been countless articles that define the millennial generation, and...
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#HowTo Survive Your Summer Internship
Rounding out my first full year at Moosylvania, I’d like to bestow some knowledge on our new intern class. I used to sit where you sit, explore places to eat around Maplewood where you frequent and...
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Why Old Spice is So Cool: Marketing to Millennial Men with Humor
When I was younger I don’t remember any Old Spice ads or even remember it being the deodorant I would intentionally go out and buy. However, once I reached the middle of college something happened…Old...
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Truth, Justice and the Millennial Way: Marketing To The Digital Native...
Today, Moosylvania launched a study that’s been in the works the past six months – “Is Your Strategy Showing? Truth, Justice and the Millennial Way.” This group of digital natives is a key target for...
View ArticleOvernight Thoughts on Digital Innovation
I had the full on college test nightmare the other night. It was a math test that involved a formula. Apparently, the formula was allowed on a single note card, but I left it somewhere. Every question...
View Article5 Predictions For Social Media in 2015
Think you know what 2015 holds for social media marketing? We do, kind of. Here are 5 predictions (and hopes) for the new year from Moosylvania’s Senior Community Manager:No More “One Size Fits All”...
View ArticleWhat it Means to Become a Lifestyle Brand
Nowadays, there are so many products out there on the shelves that the plethora of choices can make your head spin, causing you to freeze up or even hold off on buying something altogether out of...
View ArticlePost-Millennials: The Next Generation
Starting in this industry 11 years ago (man, I feel old) I remember the target consumer focus for the most part was Generation X. The term “Millennial” wouldn’t become a part of the daily vernacular...
View ArticleThe Consumer is Dead: Brand Marketing in the Information Age
I’m trying to remove a word from my vocabulary. It’s outdated and has bad connotations. That word is consumer.When you think of consumers, in the truest sense of the term, they exist simply to live in...
View Article4 Heavyweight Insights About Millennial Fitness Champs
When millennials (those roughly born between 1980 and 1997) want honest, authentic advice about a product or service, they turn to friends, families and experts. The same is true in the growing fitness...
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